Ambush
An app to help you find the right words to combat invasive questions
An app to help you find the right words to combat invasive questions
Conceptual project
The Problem
This app is here to help all the women who have a hard time coming up with knockout answers to invasive questions. Every women above the age of 25 knows too well that sometimes Israelis can ask rude and insensitive questions, questions about marriage, pregnancies and births. These questions or remarks can often put women on the spot and this app aims to help those women who have a hard time coming up with the right words.
My Solution
An app that listens in on conversations, detects unwanted questions and offers an answer from a wide stock of answers that other women upload in real time. The app offers answers from a variety of women and backstories to those answers.
Ambush Notification
Once you've downloaded and signed into the app, your first encounter will be with the notification. The app listens to your conversations and detects rude questions. It gives you the right answer at the right time in the palm of your hand, and it's usually quite good!
Answer Page
Every good answer is usually rooted in a good story so I created a space where you can read that story, as well as show support in the comments and like the answer. You can see tags and continue on reading related stories and get inspired for the next time someone comments on your muffin top.
User Quotes
I know all too well the way you are looked upon and the assumptions you face once you're over a certain age. If you're a woman of course. I gathered some quotes from social media to illustrate how fatiguing it can be to constantly justify yourself. As someone who can never find the right answer at the right time I thought it would be fun to dedicate an app for this purpose. Heard a clever answer? Come share with us!
״נמאס מכל השאלות האלה - כאילו מה הם חושבים שאני עומדת לספר להם את כל ההיסטוריית אי פוריות שלי שאני הולכת להתחיל לפרוס את כל הטיפולים שלי? משגעים אותי״
שירן, 35
I mean, I know they mean well and they try to be polite, but sometimes, honestly, it's just too much... I've been dealing with infertility for two years and I don't feel like talking about it with my bank manager, it's none of their business.
kasey, 29
User flow
From that 'bing' sound of the notification - to the 'add an answer'. You can do it easily and quickly inside the app. Here's a flow to explain the way the app works.
Search
If you feel like carelessly browsing the answers be my guest! You can either scroll down or use the search. Search answers to find the topics that interest you, or you can also choose a tag, whatever works for you!
Add your Answer
Come join our community by submitting your witty answer and story. Tag your answer to make it easy to find. Welcome to the club! You have just helped someone else find the right answer at the right time!
Welcome to Ambush!
Onboarding illustration and animation created especially for the onboarding process - women supporting women, no matter the age, race and gender.
Sketches
